Online & Off-line Marketing Integration
Client:
Memorial Health
www.memorialhealth.com
Background:
Memorial Health is one of the Southeast’s premier providers of comprehensive health and wellness services. Working with Anderson Communications Group (ACG) for over eight years, Memorial Health has transformed itself from a “low tech, low touch” brand perception, to a “high tech, high touch” diversified medical and educational community partner.
Challenge:
Memorial Health, one of the nation’s highest regarded medical facilities, demands the very best work. In 2003, Anderson Interactive was put to task at designing and developing 14 websites, each representing a specialized practice area of Memorial Health. Each site required its own identity reflecting the specific practice area, while simultaniously incorporating the highly recognizable Memorial Health brand.
Solution:
Anderson Interactive led a collaborative effort with ACG and Memorial Health, developing a strategy to create and launch unique yet brand-consistent websites for Memorial’s individual practice areas.
Using Memorial Health’s brandscape as the overriding architecture for all 14 sites, a true team effort was underway. Anderson Interactive, Memorial Health’s marketing and technical teams, and ACG worked as a cohesive unit to blend this well-established brand with the unique attributes of each practice area in the online medium. Once the attributes for each were determined, Anderson Interactive designed and developed websites to promote the core competencies of the practice areas.
This collaboration yielded more than 14 Memorial-branded websites, spanning several hundred web pages collectively. Anderson Interactive accomplished brand consistency throughout each site while still providing a unique flavor to the different practice areas.
Three years later, Anderson Interactive continues to take pride in working with one of the “most wired hospitals” in the United States.
Put our web development experts to work for you.
Still using your uncle Bob as your website developer? Feel like your website is underachieving? If you want to get your website noticed and have it drive new business, contact Anderson Interactive today for a free website analysis.